Something New Is Coming. . .
Over the past decade, Eagle Eye Outfitters’ Black Friday event has gone from a few dozen customers camping out all night at our front door in their lawn chairs and sleeping bags to a Car Campout where over a thousand people from all over our community gather for a night full of giveaways, food, games, and lots of entertainment.
The support our community has shown over the years has been overwhelming, and we are so grateful!
This year, Eagle Eye Outfitters has made the decision to do things a little differently and go back to what we do best. We will stock the store full of the brands that everyone wants and then create an exciting Black Friday Sale that will make you want to get up early to shop at Eagle Eye Outfitters at 5 AM before you go anywhere else!
Learn more below about this year’s exciting shopping event!
2025 Black Friday In-Store Deals
5 – 7 AM: 30% off*
When customers enter the store, they will receive a Magic Ticket. This ticket will include a barcode for 30% off* their entire purchase. This barcode must be shown to an Eagle Eye Outfitters cashier at checkout to receive 30% off*.
7 AM – 8 PM: 20% off*
For the first time in Eagle Eye’s history, the remainder of the day will be 20% off*! No coupon or ticket is needed.
All Day! 50-75% off**
While taking advantage of the 30% or 20% off sale, customers can also head upstairs to our Mezzanine and shop select clearance styles at 50 – 75% off.**
* Some vendor exclusions apply. Sale items excluded.
**Select styles. Final sale. While supplies last.
Giveaways
This year, we are bringing the party inside! Customers who arrive early and shop with us from 5 AM – 7 AM have a chance of winning amazing giveaway prizes from top brands like YETI, Turtlebox, Costa, On, and more!
Customers who arrive between 5 AM – 7 AM and receive a Magic Ticket will not only get their 30% off* barcode, but will also receive a giveaway raffle prize number on their Magic Ticket. This number will be called out every 10 minutes over our PA system to announce the giveaway winners.
FAQs
Will parking be like it was in the past?
Yes! You can park wherever within our parking lot. We will be using the alphabetical signs again this year. Please read below to learn how lining up will work this year.
What time should I arrive to park?
It is entirely up to our customers when they want to park. Parking signs will be placed in our lot, lettered A-V. No wristbands will be given out. We are not responsible for overnight or abandoned cars. Please read below to learn how lining up will work this year.
Will we be able to line up early in front of the doors?
Customers will not be able to camp out on the sidewalk or create a line to enter prior to 5 AM. The entrance and sidewalks to Eagle Eye Outfitters will be blocked before entry.
How will the entrance line and lining up work?
At approximately 4:15 AM, Eagle Eye Outfitters will announce via a PA system when it is time for customers to line up based on the letter row they are parked in. We will call rows alphabetically to line up.
When it is time to line up, we encourage all customers to please abide by their parking row for the safety and security of all attendees. Since there will not be goodie bags this year, more info below, no one will miss out on any deals. Everyone who arrives to shop between 5 AM – 7 AM will be able to take advantage of the BIG 30% off* sale!
Will there be food trucks?
There will be no food trucks this year. Feel free to bring your own snacks and goodies to munch on as needed.
Will there be security on-site?
Yes, we will have security provided by the Dothan PD starting at midnight.
Will there be goodie bags?
There will not be any goodie bags handed out this year. This year, the “goodie bag” is the Magic Ticket that will be handed out to all customers who enter to shop between 5 AM – 7 AM.
This Magic Ticket will include a 30% off* barcode to be shown at checkout. The Magic Ticket will also include a raffle prize ticket number for a chance to win a giveaway prize from some of our top brands.
PLUS . . . even more “goodies” can be found upstairs in our Mezzanine, where customers can find select merchandise 50-75% off**!
* Some vendor exclusions apply. Sale items excluded.
**Select styles. Final sale. While supplies last.
When are the giveaways?
Giveaways will be announced every 10 minutes inside our store between 5 AM – 7 AM. Giveaway winners will be announced via our store PA system, with the announcement of the giveaway ticket number found on the Magic Ticket received upon entry between 5 AM and 7 AM.
Winners must be present to win.
How will the cashier know I was inside before 7 AM and get 30% off*?
From 5 AM – 7 AM, we will hand out red Magic Tickets to customers who enter our store during this time. This Magic Ticket will have a barcode to present to the cashier at checkout to receive the 30% off*.
But don’t worry! If you arrive after 7 AM, the entire store will be 20% off* until we close at 8 PM. No ticket or coupon needed.
*Some vendor exclusions apply. Sale items excluded.
Testimonials
Black Friday 2024 Recap
Online Deals
Click to learn more about Eagle Eye Outfitters' Black Friday and Cyber Week online deals starting November 27, 2025.