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Who we are

Eagle Eye Outfitters is an independent outdoor lifestyle and clothing retailer in Dothan, Alabama. With a dedicated staff of outdoor and southern style enthusiasts, Eagle Eye offers the very best in outdoor apparel and women's fashion from top brands to ensure that our customers are comfortable, protected and outfitted for anything life can throw at them.

 You’ll find high-quality apparel and footwear products for men, women, and kids, as well as accessories and gear that help you take life outside. We carry items from top name brands such as Columbia, Patagonia, The North Face, Teva, Birkenstock, Sperry, Southern Marsh, Southern Tide, Southern Shirt Co, Simply Southern, Yeti, Umgee, Listicle, Easel, and so much more. Check out Eagle Eye Outfitters amazing inventory for yourself at our outdoor retail store located in Dothan, Alabama 36303, or explore our impressive online selection of outdoor, fashion forward apparel, and Southern prep clothing to find everything you need for a safe and stylish lifestyle today!

Our Story

Founded in 1999 as a small family clothing store with a few outdoor specific apparel lines, we quickly found an exclusive niche in Dothan in the outdoor industry. By listening to our customers, we began to pursue the major outdoor brands that no other store in our area had carried before.

As a leader in the retail community in South Alabama, we use outdoor retail as a platform to encourage outdoor pursuits, environmental stewardship and fulfillment of our community mission statement. As it has always been at Eagle Eye, it is our goal to offer you, our customers, the very best quality with unmatched customer service.

If you happen to be passing through South Alabama, please drop in and say “hello.” We always love to meet people and hear about their adventures in the Great Outdoors!

See a Need. Meet a Need.

- Mark Anderson

Grassroots Outdoor Alliance is a cohesive community of independent outdoor specialty retailers and brands that drives evolution within the outdoor industry. Eagle Eye has been a member of the GOA since 2012.

The Dothan Area Chamber of Commerce is a membership driven action agency designed to meet community and economic development needs in Dothan, AL. Eagle Eye has been a member of the chamber since 2012.

The Alabama Retail Association was formed for retailers by retailers who saw a need for representation when public policy was made. Today, Alabama Retail represents 4,200 members with some 6,000 locations statewide, ranging from small, family owned retail stores to large national chains.

Susan Anderson, owner and chief financial officer of Eagle Eye Outfitters in Dothan, has been elected to the Alabama Retail Association board of directors. Her two-year term begins January 1, 2020.

The Dothan Eagle's Best of the Wiregrass (BOW) Awards are “voted on by the people” who live and work in the region. Eagle Eye has been nominated and selected for awards since 2015. See more below.

In 2019, Eagle Eye Outfitters was recently named by Business Alabama and Best Companies Group as one of the Best Companies to Work for in Alabama. There were 13 other Businesses Recognized in the Small Business Category. Eagle Eye was the only business from Dothan, AL and the only Retailer in the state that was recognized!

This survey and awards program was designed to identify, recognize, and honor the best employers in Alabama, benefiting the economy, workforce, and businesses.  Read More

The journey so far!

  • 1999 – (July) Susan and Mark Anderson opened Eagle Eye Outfitters in Hillcrest Shopping Center in Dothan with 2400 square feet
  • 2001 – Expanded the building to 3600 square feet
  • 2003 – Expanded the building 6000 square feet
  • 2007 – Added a second 6,000 square feet location in Taylor Alabama – housing a warehouse facility, corporate offices, and clearance store.
  • 2009 – Moved to 10,000 square feet building on Ross Clark Circle
  • 2013 – Broke ground on our current location.
  • 2014 – Moved to current 25,000 square foot location, formerly the old North Side Cinema One Building.
  • 2015
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Men’s Shoe Store
  • 2016
    • Outdoor USA Magazine Top 100 Retailers of 2015
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Men’s Shoe Store
      • Best Children’s Shoe Store
    • Alabama Retailer of the Year Finalist
    • Eagle Eye Launched their Online Retail Store
  • 2017
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Men’s Shoe Store
  • 2018
    • Grassroots Outdoor Alliance (GOA) Nominee for retailer CREATIVE MARKETING/ADVERTISING CAMPAIGN
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Children’s Shoes Store
      • Best Men’s Shoe Store
      • Best Women’s Shoe Store
  • 2019
    • Nominee for Best Companies of AL
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Men’s Shoe Store
      • Best Women’s Shoe Store
  • 2020
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Men's Shoe Store - 5 years in a row!
      • Best Women's Shoe Store - 3 years in a row!
      • Best Women's Clothing Store
    • Eagle Eye Re-Launched their Online Retail Store with New Features & Design
  • 2021
    • Voted Dothan Eagle Best of the Wiregrass
      • Best Place to Work
      • Best Shoe Store