What is MAP Pricing?
By Kelley
MAP pricing, or MAP, stands for “Minimum Advertised Price.” MAP
policies are legal agreements between a Brand and a Retailer. Brands
that supply their products to dealers or retailers, like Eagle Eye
Outfitters, benefit from implementing a MAP policy that promotes price
consistency. These brands create MAP policies to outline the minimum
price dealers, or retailers can advertise their products. They often set
minimum advertised prices and advertising restrictions at a level that
will allow dealers or retailers to make a profit and ensure an even
playing field amongst dealers or retailers that carry their brand.
