New Brands at Eagle Eye in Fall 2023

New Brands at Eagle Eye in Fall 2023

Here at Eagle Eye Outfitters, we aim to have the best selection of the latest and greatest clothing and accessory brands both in-store and online for you to enjoy! This fall, we continue this tradition with a lineup of new and expanding brands. Read along to learn about our new brands for Fall 2023. 



Noshinku hand sanitizer in jean pocket grabbed by a hand

Pocket-friendly, natural good for you and the environment, refillable hand sanitizers! Noshinku products do more than just kill 99.9% of germs. The award-winning hydrating light mist is also nourishing, leaving your skin soft and smooth. With 100% natural ingredients, you don’t have to worry about the normal hand sanitizer smells. You can find 10 different scents of pocket-sized sprays and refills available in-store now.   



Mou is a footwear brand that draws inspiration from nature's rugged beauty. They blend traditional craftsmanship with modern urban style to craft boots known for their warmth, durability, and luxurious softness. Mou specializes in hand-crafted boots made from high-quality natural materials, including sheepskin, goatskin, and cowskin. These materials contribute to the brand's reputation for creating boots that are not only stylish but also comfortable and enduring.


Flag & Anthem

Founded in 2016 Flag & Anthem strives to provide premium clothing without the premium price tag. Their styles are great for every day while also having the quality to withstand daily wear. This quality is never in question with the founders’ 20+ years of clothing industry experience. Flag & Anthem has partnerships and collab lines with several recognizable names such as Country Stars Dierks Bentley and Jessie James Decker. Look for womens styles including denim, outerwear, and fashion pieces both online and in-store at Eagle Eye this fall.  



Sara Blakely founded Spanx in 2000 from an idea she had after cutting off the feet of her control top pantyhose to achieve the smooth look she wanted with her white pants. Ever since, Spanx has been living out their mission “to help women feel great about themselves and their potential. They may be most originally known for their undergarments and shapewear, but Spanx has grown to offer a little bit of everything from activewear and swim to wardrobe basics and denim. Look for activewear, denim, outerwear, and women's fashion now with more styles arriving in-store and shop Spanx online throughout the fall season. 


Dear John Denim

Girl in a forest smiling while holding the bottom of a Dear John Denim brand dress

Dear John Denim offers effortless and sophisticated styles that aspire to bring current trends to your favorite closet staples. With shape-defining silhouettes, artisan prints, quality fabrics, and rich colors Dear John will quickly become one of your go-to fashion brands at Eagle Eye. Look for denim and fashion pieces in sizes XS-XL/25-31 available now in store and available to shop Dear John fashion online.  


This high-end, eco-friendly, and top-quality fashion sneaker brand will be an instant favorite for all fashion sneaker lovers. Oncept designs their products to be both timeless and sustainable with longevity and wearability top of mind. To lower waste, the company only produces limited inventory and re-produces items as they sell out. Look for Oncept to arrive later this season. 


Glass House Fragrances

Glasshouse Fragrances lit candle side by side with a box of the scent Kyoto in Bloom and two oranges

A New York native, Nicole Eckels founded Glasshouse Fragrances while in Sydney. After nearly 20 years down under she’s back in NYC bringing her brand to the US. The business that started with Nicole making candles in her kitchen, is now the leading fragrance brand in the Southern Hemisphere. Keep your nose out for the electrifying scents of glasshouse fragrance in-store now.   


Boody is a sustainably made, high-quality, everyday basics and loungewear brand offering products that are both good for you and the environment. Their products are crafted from bamboo viscose and made to make you feel good. Boody women's loungewear can be found in-store now and online.  


Duck Camp

Man watching through leaves while hunting wearing a Duck Camp hat

The newest addition to our hunting gear lineup this season, Duck Camp, offers hunting apparel specifically designed with the bird hunter in mind. Made with quality polyester-free performance material and a more tailored fit than other camo brands, their hunting apparel is made with comfort and the active hunting lifestyle in mind. Look for Duck Camp men's hunting shirts, jackets, and pants as well as some everyday tees and hats available in our men's department and online.  



Man smiling while wearing Peepers reading glasses

Celebrating 30 years this year, peepers has been creating optical quality stylish reading glasses since 1993. The Indiana-based company has rapidly grown over the past 30 years receiving serval awards and recognition. Notably, it has been featured on Opera's Favorite Things list for seven consecutive years. Peepers is owned by Sammann Company Inc., a fourth-generation family-owned company. Shop Peepers in-store and online.    



Softies is yet another brand that started small to solve a gap within the clothing industry, specifically in loungewear. Started in 2005 in Minnesota a veteran of the clothing manufacturing industry, Dennis Murphy, decided to open his own company working with his long-time designer Lily to create a body temperature regulating, moisture-wicking, quality material with lasting softness. Dennis’s wife’s leukemia diagnosis in 2006 would be a driving inspiration for the founding of Softies. Today, the company is known for their trademarked Wellness Fabric and DriRelease technology that is odor eliminating, moisture wicking, and can regulate body temp up to 10 degrees all helping to prevent night sweats and hot flashes for a better night’s sleep. You can find Softies pjs, loungewear, and signature robes in-store and online this fall.  



Girl holding stuffed animal teddy bear from brand Warmies

Warmies has been helping people “stay warm, stay well” for over 25 years. Their products feature soothing warmth, weighted comfort, and a calming aroma to help alleviate stress and anxiety along with improved sleep. Look for a variety of slippers, wraps, and stuffed animals in-store and online this fall.  


A Littles and Co.

British-based A Littles & Co. believes a little means a lot and a little can go a long way. Their uniquely designed, high-quality jewelry is created to tell a story, mark important moments, and offer thoughtful sentimental gifts. A Littles and Co.’s bestselling bracelets are designed for collecting, stacking, and everyday wearing to tell your unique story. One A Little bracelet is shared approximately every 30 seconds around the world. You can find their signature bracelets and other jewelry in-store now.  

Duck Head

Duck Head Chino Trousers print on inside of pants featuring trademark and logo

A staple southern brand with roots dating back to 1856. The O'Bryan brothers first started Duck Head making work pants from surplus army tent material often called “duck.” The durable brand was a hit for work clothing such as overalls and denim jackets, so much so that the government contracted the label for soldier uniforms during WWII. The brand grew into the southern icon it is today when they invested again in surplus material, this time cotton in the late 1970s. Duck Head was an original brand for EEO when we first opened our doors in 1999, look for their signature chino pants, tees, and button-ups this fall as the brand makes its grand return to our collection of Southern Brands.  


This Texas-based outdoor lifestyle clothing brand will be an instant favorite for all our outdoor lovers. It has the look and feel of many of our bestselling southern brands with a focus on designs that are themed around hunting and fishing. Look for Burlebo in-store and online later this fall. 

Discover all of our New Brands at Eagle Eye Outfitters for Fall 2023 as well as all the clothing, shoe, and accessory brands Eagle Eye Outfitters carries in-store and online by clicking here. With over 200 brands to shop from, we have something for the whole family. Visit us at or at our Dothan, AL retail store location.